Why do you need a digital marketing strategy? Every day we hear from small business owners who are unsure of whether digital marketing is right for their business, or they are new to digital marketing and don’t want to risk investing in a medium which might not work for them. If this sounds familiar, then this guide is for you.
The simple answer
Because without a digital marketing strategy you’ll miss opportunities and lose business. By getting some free advice from a specialist, you will have a better understanding of new marketing techniques and this will help you to make more informed decisions about your marketing strategy and how you can include different media channels, and ensure that your marketing efforts are focused only on the elements which are most relevant to your business and deliver tangible results.
Formulating your digital marketing strategy is the first step towards understanding how your business can benefit from new marketing techniques, how it can impact on the relationship between your business and your customers, and help you to reach new customers online.
It doesn’t matter what business you’re in
Whatever business you’re in, it’s highly likely that an increasing proportion of your target market are using digital technology to research, evaluate and purchase the products and services that they consume. You only have to look at the impact that online retailers such as Amazon and eBay have had in changing the way that consumers behave, and the way that small businesses can connect with them digitally.
If your potential customers are online, and you aren’t, then you’re missing some great opportunities. If your competitors are, then you’re in danger of being left behind, as your rivals pull away across the ever-widening digital divide as digital marketing continues to grow and thrive.
Digital marketing is revolutionising the marketing process
Unlike traditional forms of mass media marketing, the internet is entirely unique in its ability to both narrow the focus of your marketing efforts and broaden your horizons at the same time. With digital marketing, you are no longer limited by geography, time zones or any of the constraints of traditional marketing techniques. This enables you to connect with a much wider audience whilst keeping costs to a minimum by targeting your marketing efforts precisely.
Digital technology enables you to communicate your marketing message with absolute laser-like prevision by targeting very specific niche market segments based on a wide-range of characteristics, meaning that you only pay to get your proposition in front of those who are actively searching for your product or service. Implemented effectively, this can be a very powerful combination.
Whilst digital technology has given consumers control like never before, changing the way we make purchasing decisions using the internet, it’s important to remember that digital media also enables businesses large and small to connect with their potential customers in ways that were never thought possible.
Digital marketing brings with it a diverse range of tools, techniques and tactics to help you connect with your target market and develop your relationship with your existing customers – at a fraction of the cost of conventional forms of marketing.
What you’ll need to create your strategy
If you’re going to harness the power of digital marketing to achieve your business objectives and grow your business online,, then you’re going to need a thorough understanding of:
- Your target market
- How your potential customers are using digital technology
- How your existing customers are using digital technology
Once you have this information, you then need to figure out how your business can use this same technology most effectively to develop more profitable relationships with your existing customers and to reach new customers online. Using digital marketing, you can build mutually rewarding relationships with your customers and communicate with them in new, exciting and cost-effective ways.
That’s where we come in
Every day we hear from small businesses that recognise the potential of digital marketing, but with so many different channels and technologies constantly being developed, it can become confusing very quickly.
We can work with you to collect all this information by undertaking any research on your behalf and then using this to publish a clearly defined digital marketing strategy which will help keep you focused on the areas which will have the greatest impact and relevance to your business. We will ensure that your marketing efforts online are perfectly aligned with your business goals and that you are targeting the right people.
Get in touch with us today to chat about digital marketing and see how your business can benefit!