That’s a good question! One which we hear often from new clients, and it’s a question which you should be asking both of yourself and any company which offers you digital marketing services. This guide will help you to figure out whether digital marketing is suited to your business.
Where you are now… and where you want to be
Whether or not digital marketing is suited to your business depends on the following:
- The nature of your business currently
- Your ambitions for your business in the future
If, for example, you’re a local butcher in a rural market town, with a loyal customer base and you simply want to maintain the status quo, then you’ll probably do just fine without digital marketing.
If, however, you’re competing with other local butchers and want to develop stronger, more profitable relationships with your existing customers – then digital marketing may be just what you need to get that competitive edge by communicating your deals and promotions with your customers on a regular basis. Or you may even decide that you want to diversify your product range and offer high quality produce to restaurants across the UK with a professional website.
The truth is that nowadays there are very few businesses which aren’t suited to digital marketing. If you’re looking to broaden the scope of your business by reaching new customers online or develop the profitability of your existing customer base – then digital marketing may be just what you need.
Are your customers online?
If your customers are online, then you should be too. Digital technology provides you with the opportunity to communicate with all your customers on a regular basis – at a fraction of the cost of conventional marketing techniques. For example, just by sending out a weekly e-mail newsletter you can notify all your customers of any deals, promotions or events you have going on – for about the same price as getting a basic ad in your local newspaper.
Whatever the nature of your business, whether you’re a small-scale farmer, a local pub or a technology start-up with big ideas, a growing number of your customers and using digital technology, using the internet to make purchasing decisions and evaluate your offer.
As consumers begin to become more reliant on online channels for information to research products and services, digital marketing will become increasingly important to the success of your business.